Facial plastic surgery for men is a rapidly growing demographic. Men are often staying in the workforce for longer periods of time, often where youth and health are emphasized and rewarded. Cosmetic surgery of the face can often have dramatic effects in a man's outward appearance and overall self-confidence.

There are a number of differences in terms of masculine aesthetics that impact incision planning and postoperative recovery, therefore special considerations are taken into account during cosmetic surgery for men. For example, the male hairline pattern and the fact that a man's eyebrows are typically lower and more horizontal than the female counterpart, are considered prior to surgery. Similarly, incision planning for a facelift is often modified in order to avoid displacement of facial hair too close to the ear. These modifications are best discussed in person during the consultation.